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On
7 December 2002, about 1.3 million people in the city of
Taipei and some 800.000 people in the city of Kaoshiung went
to the polls to elect a new mayor and city councillors. In
Taipei, incumbent mayor Ma Ying-jeou from the Kuomintang (KMT)
won his re-election bid with 64 percent of the votes cast. In
the Kaoshiung race, incumbent mayor Frank Hsieh from the
ruling Democratic Progressive Party won the election by a
narrow margin of 25,000 votes (three percentage points). In
the city council elections, the KMT still succeeded in
remaining the largest party in the Taipei city council,
whereas in Kaoshiung the DPP emerged as the strongest
political group.
City
council elections
In
1967, the provincial municipality of Taipei was elevated to
the status of a special municipality. Kaoshiung became a
special municipality in 1979. Special municipalities are under
the direct jurisdiction of the central government. First
election of council members took place in November 1969 in
Taipei and in November 1981 in Kaoshiung. Since then, city
council election have been held every four years. Over the
years, the number of seats has been increased from 48 to 52 in
Taipei and from 42 to 44 in Kaoshiung due to population
growth. In elections of city councillors the single
non-transferable vote (SNTV) is applied. Under this system,
Taipei city is divided into six geographic constituencies with
a district magnitude between seven to eleven (=number of seats)
and one aboriginal constituency with one seat only. In
Kaoshiung, there are five constituencies with district
magnitudes ranging from five to ten and one aboriginal
constituency with one seat.
In
this election, political parties nominated seventy percent of
the 113 candidates in Taipei, and about half of the candidates
in Kaoshiung. The DPP nominated 27 of the 113 candidates in
Taipei and only 18 of the 114 hopefuls in Kaoshiung. The
Kuomintang nominated far fewer candidates this time due to the
emergence of the People First Party, which fielded seventeen
in the Taipei and nine in the Kaoshiung race (see Table
1). Two
political parties took part in city council elections for the
first time: the People First Party (PFP) and the Taiwan
Solidarity Union (TSU). The PFP was founded by James Soong
after his defeat in the presidential race of March 2000. The
new party caused a deep split within the KMT with a
significant number of members switching sides. In the
following national election, PFP garnered 19 percent of votes
(46 out of 225 seats). The party thus proved to be a new major
political force in Taiwan’s political landscape. The Taiwan
Solidarity Union (TSU) was founded under the spiritual
leadership of former president and KMT chair Lee Teng-hui in
August 2001 after Lee had announced some time earlier that a
new party would bring back stability to Taiwan by supporting
incumbent president Chen Shui-bian (DPP). Taiwan experienced a
political deadlock that lasted for several months after the
government made public its plan to scrap the fourth nuclear
power plant project (see also Taiwan’s 2001 National and
Local Elections). TSU garnered 8 percent of votes (thirteen
seats) in national elections held in December 2001.
Mayoral
elections
Mayors
of special municipalities had been appointed by the premier
prior to the passing of the Special Municipality Autonomy Law
in July 1994. The first direct election of the mayors of
Taipei and Kaoshiung was held in 1994. Voter turnout averaged
80 percent. There were four candidates in Taipei and five in
Kaoshiung. In Taipei, KMT candidate and incumbent mayor Huang
Ta-chou received 26 percent of the votes cast, NP candidate
Jaw Shau-kang 30 percent, DPP hopeful Chen Shui-bian 44
percent, and independent Jih Rong-ze less than 1 percent. This
was a crucial victory for the opposition. In Kaoshiung,
however, the KMT proved to be more successful. KMT candidate
and incumbent mayor Wu Den-yih garnered 55 percent of the
votes, DPP’s Chang Chun-hsiung 39 percent, NP hopeful Tang
A-ken 3 percent, and the other candidates 3 percent.
In
December 1998, the second direct mayoral election took place.
There were three candidates in Taipei. Former justice minister
Ma Ying-jeou was nominated by the KMT, incumbent mayor Chen
Shui-bian by the DPP, and Wang Chien by the NP. Ma won with
51.1 percent of the votes. Incumbent mayor Chen received 45.9
percent and the New Party’s hopeful the remaining 3 percent.
Voter turnout was 80 percent in both Taipei and Kaoshiung,
where four candidates contested. Incumbent mayor Wu Den-yi (KMT)
received 48.13 percent and was voted out of office by a margin
of 78,000 votes by former legislator Frank Hsieh of the DPP.
The NP candidate Wu Chien-kuo received only 0.8 percent and
independent Cheng Teh-yao 2.4 percent of the valid votes cast.
In this election,
there were two candidates in Taipei. Incumbent mayor Ma
Ying-jeou was nominated by the KMT and former political
prisoner and legislator Lee Ying-yuan by the DPP. In Kaoshiung,
five hopefuls took part in the election. Incumbent mayor Frank
Hsieh was nominated by the ruling DPP and Huang Jun-ying by
the KMT. Three independent candidates took also part in the
Kaoshiung race: Chang Po-ya, Shih Ming-teh, and Huang
Tien-shen.
Election
Results
The
mayoral election results were a foregone conclusion in Taipei
and a small surprise in Kaohsiung. Incumbent mayor Ma
Ying-jeou (KMT) won the race in Taipei with 64.11 percent of
the votes, and in Kaoshiung incumbent mayor Frank Hsieh (DPP)
received slightly more votes (24,838 votes) than his main
rival Huang Jun-ying (KMT) despite opinion polls that
suggested Hsieh would lose the battle (see Table
2).
Ma
Ying-jeou's strategy was not to talk too much about specific
future policies nor go into details of what has been achieved
during his term. Instead, he tried to give the voters the
impression that there are many problems but there is no need
to worry because there is still Ma, who cares about the
people.His
campaign ads in Taiwan's media, for instance, frequently
focused on the issue of rising unemployment and the lack of
unity among the electorate due to the polarization of the
populace between the blue and green camps, urging the
electorate to be united and support him (see Advertisement
1,
2,
3,
and 4).
In his campaign speech on election eve, Ma spent most of his
time telling the audience that we all work hard everyday and
that life sometimes is difficult but we still have Ma to rely
on, giving the electorate once again the impression of a good
brother who will always be here if help is needed. Ma relied
on his charisma whereas his opponent, Lee Ying-yuan, relied on
history and on offering "beef" ?more
social welfare to the residents of Taipei. His campaign
team, for instance, placed a series of ads in Taiwan's mass
media promising every unemployed person between 35 and 50
years of age a monthly subsidy of NT$10,000 for the period of
one year, and every single mother with a child under 12 years
of age a monthly stipend of NT$5,000 (see Advertisement
5).
Apart
from social welfare policies, history was again a key element
in the DPP's mayoral campaign strategy. In his campaign
speeches and televised ads, Lee once again stressed his
suffering during the white terror that lasted until the early
1990s. Televised ads tried to remind the voters of the dark
times and of the fact that Lee Ying-yuan was blacklisted by
the KMT government for his involvement in anti-KMT activities.
A group of former schoolmates also put ads in mass-circulating
daily newspapers showing a large photo of Ma and claiming that
he was a spy for the KMT government while studying in the US (see
Advertisement 6). The group strongly criticized Ma for being
on the side of the dictator during the most crucial period of
time in Taiwan's history of democratic development.
Nevertheless, the electorate seemed to care little about Ma's
alleged spying activities. It may be important for the people
of Taiwan to discuss their history and the involvement of
current politicians in the suffering of political opponents
during the reign of white terror, but election campaigns are
no longer the right place to talk about history. People have
heard too much of such stories during the last 10 years and
are no longer willing to talk about the old times.
The
DPP's campaign strategy in the Taipei race changed compared
with previous elections in the sense that Lee campaign team
refrained from relying on traditional campaign methods such as
large street rallies. There maybe various reasons for this,
but one of the key ones is simply that voters do not know why
they should join such rallies. The support of civil groups for
the DPP seems to be vanishing, especially after the farmer's
and fishermen's demonstration of Nov. 23 when over 100,000
people took to the streets of Taipei. Numerous former civil
groups that supported the DPP in the past turned out this time
urging the electorate not to vote for DPP candidates.
Full-page ads in mass-circulating newspapers requesting the
voters not to vote green were common (see Advertisement
7).
This all made Ma Ying-jeou's election victory a foregone
conclusion.
In
Kaohsiung, the election victory of DPP candidate Frank Hsieh
was more of a surprise given the fact that claims of Hsieh's
involvement in the Zanadau scandal seemed to do him serious
harm. Apart from the scandal, the public in general feels
discontent with current government economic policies. Taiwan's
economy has been challenged by a recession and record
unemployment. GDP has shrunk considerably throughout the last
years while the nation's economists speak of the steepest GDP
decline since the oil crisis of the 1970s. Much blame for the
poor economy had been pinned on the DPP government. In
addition, the farmer's and fishermen's demonstration and the
subsequent resignation of key government members once again
conveyed the message of an inefficient government. Perhaps
dissatisfied voters did not go to the polls instead of voting
for the KMT. With election turnout averaging 71 percent, the
Kaohsiung election had the lowest turnout ever.
But
whatever the turnout, the KMT candidate lost the election,
leaving James Soong standing
in the rain after his ridiculous performance in Taipei, when
he kneeled down begging for votes in support of Ma. James
Soong’s People First Party refrained from nominating its own
candidates in the mayoral race. The party decided to support
the KMT candidates instead.
In
the city council elections, the DPP and the KMT received one
third of the seats each in Taipei, and in Kaoshiung the DPP
won more seats than the KMT for the first time in history. TSU
performed poorly in Taipei and in Kaoshiung. In total, only
two out of the fourteen candidates got elected. Surprisingly,
the New Party had five out seven hopefuls elected. James
Soong’s People First Party had a meagre showing in Taipei
where fewer than half of the party’s candidates were voted
into office. The Green Party once again failed to get enough
popular support (see Table
3 and Table
4).
It
is interesting to note that the KMT for the first time
practiced the forced vote distribution system (pei piao).
In previous elections, it had been the party's strategy to
support those candidates with higher popularity ratings in
opinion surveys and to neglect the others. The KMT obviously
has learned from its previous election defeats. Only one of
the 21 KMT candidates in Taipei was not elected. Pei piao
is a rational system based on the fact that the chance of
someone being born on Monday is the same as of someone being
born on Tuesday and has been successfully practised by the DPP
for a long time. In this election, for instance, the KMT
nominated five candidates in the third district of Taipei. The
party gave each of its five candidates two single-digit
numbers, i.e. zero and one to the first candidate, two and
three to the second and so forth. Party supporters were urged
to vote for the candidate whose number coincides with the last
digit of their National Identity Number (shenfenzheng zihao).
If most KMT supporters followed the strategy, each candidate
should receive an equal amount of votes. In other districts,
the KMT nominated two, three or four candidates. In these
cases, the party instructed the supporters to cast their votes
according to the month in which they were born (see Advertisement
8).
Christian Schafferer is an assistant professor in the
Department of International Trade at the Overseas Chinese
Institute of Technology.
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